There are some things we just won't do for money. For example, Shepherd's Hill does not recommend tobacco companies for its clients' portfolios. Here are our central tenets.
No matter the fancy tales money managers tell you, it all boils down to one number: the internal rate of return. Over the long term, this number, properly calculated and verified, will not lie.
It's much easier to profitably invest smaller amounts of capital than larger ones, all other things being equal.
We are sticklers for this one. We do not charge a single rupee in fees that is not linked to our performance. This distinguishes us from most of our peers.
Investing is neither a science nor an art -- it is a craft. Judgment calls must be made and risks must be taken. To be best positioned for the upside, it is important to have researched well.
If there are a bunch of formulas and Greek letters involved, we stay away. Correlation coefficients and efficient frontiers are not for us, thank you.